Two MicroTech representatives recently traveled to Atlanta, Georgia to participate in the Association of Proposal Management Professionals (APMP) BidCon International Conference.
Anisa Beddow, AM.APMP, MicroTech Proposal Director, attended the Practitioner Quick Start Workshop to obtain her APMP Practitioner Accreditation and Bruce Morton, MicroTech VP of Capture and APMP Fellow, shared his knowledge with the conference attendees in the form of two presentations: “The Art & Science Proposal of Costing and Pricing” and “Keys to a Successful Capture.”
The Association of Proposal Management Professionals is a community of capture and proposal professionals as well as consultants who participate in all parts of the proposal development lifecycle. Held at the Westin Peachtree Plaza, the APMP Conference delivers the world’s largest education event for proposal management, capture, business development, and graphics professionals.
Morton shared his insights to the crowd of almost 700 attendees. He spoke about capture management keys to achieve a high probability of a win and some successful methodologies for new competitions, re-competes, and task order requests.
He said it was really a fantastic opportunity to network and share ideas on some of the recurring problem areas “including developing comprehensive and compelling win themes for a competitive advantage in technical, management, and transition, as well as phase-I insight and understanding of pricing strategy, levers, and tools.”
Morton has a Master’s of Science degree in Mechanical Engineering from the University of Pennsylvania. He worked as an Adjunct Professor in Cybersecurity at George Washington University. His prior positions include Senior Associate of Capture Management at Booz Allen, and Senior Capture Manager positions at ManTech and Lockheed Martin.
A firm believer in continuous improvement, Beddow attended one of several certification classes to obtain her APMP Practitioner Accreditation while Morton was presenting. She received her Foundations level in 2011 and plans on obtaining her practitioner’s accreditation by the end of the year.
Beddow, who has led the efforts for more than 20 major proposal submissions, said she took the course to continue to build upon the knowledge and experience that MicroTech has provided. “I’m committed to improving my professional skills and to use the APMP best practices to effectively lead and coach others in the use of these practices for the entire proposal lifestyle,” she said.