MicroTech Attends DC Social Media Week

Fri, 2013-03-01 17:43 -- nitrous

Washington DC was bustling last week as the Nation’s Capital hosted its second Social Media Week festival. The District is becoming a leader in the tech industry and during Social Media Week, people, content, and conversation around emerging trends in social media were all connected—in real life and in the digital world.

This week-long festival featured speakers, panels, and workshops, all of which were mostly free and held at various locations around the Capital that were just as exciting as the events themselves. Georgetown University, NPR Headquarters, and the Smithsonian all played host to several of the events.

Presenters at the #SocialGov Summit highlighted how government agencies are transforming the way they engage with and serve citizens using social data. During this event, Lt. Tiffani Walker from the Department of Defense demonstrated how the military live-streams homecomings for family members in the Navy and how other branches of service engage with their communities to build strong and meaningful connections over social media.

The event MicroTech’s Social Media Team enjoyed the most was the ‘Media Relations Breakfast for PR and Social Media Professionals’ held at the National Press Club. Like-minded PR and social media enthusiasts gathered to share insight on proven solutions and strategies for creating and distributing multimedia content. While attendees enjoyed breakfast, experts from Synaptic Digital, a video narrative company, discussed how they effectively tell their client’s story. They said they address a large targeted audience by leveraging influencers and policy makers using media distribution channels like TheNewsMarket.com. This tool, which provides the media with content that includes raw news footage and global features to support their broadcasts, is one of the many takeaways from this event.

Social Media is changing the landscape for communication, and in DC the change is diverse. The Nation’s Capital is on the cusp of a major transformation as it shifts from being an area that is traditionally known for politics to a city that is changing policy with social media.

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