MicroTech SVP Participates on CSR Panel

Mon, 2013-02-25 18:44 -- nitrous

Seventy-five business, non-profit, and community leaders gathered at the Fairfax Chamber of Commerce office this morning for International Corporate Philanthropy day. The global holiday is celebrated on the fourth Monday in February, with people from all different industries advocating for Corporate Social Responsibility (CSR) and corporate-community partnerships.

The Chamber selected MicroTech’s CTO & Senior VP of Datacenter Solutions, Dr. Roger Channing, to be a part of the panel discussion about “How Forward-Thinking Companies are Effectively Communicating CSR Strategies.”

As the CTO of a Washington Business Journal Top Corporate Philanthropist company, Channing discussed MicroTech’s involvement in the Hispanic, veteran, and small business communities.

He cited MicroTech’s Lean on Me campaign as an example of using social media to create relationships with clients that extend outside the normal reach. With the company’s campaign to donate $1 for each follow and like on their social media platforms, in only three months MicroTech raised over $7,000 in support of military families and the Fisher House Foundation.

Along with moderator and Washington Post Capital Business Philanthropy Reporter, Vanessa Small, the panelists discussed how to establish an engaging and positive community involvement environment.

Other panelists were Beth Ruoff, Managing Director, Strategy and Planning, Ogilvy PR; Julie Dixon, Deputy Director, Georgetown Center for Social Impact Communication; and Cliff Yee, Senior Director, Community Relations, Capital One Bank.

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