On Wednesday, Nov. 28, MicroTech’s Social Media Team presented a comprehensive workshop at the USA Today-Garnett building in McLean, Virginia that outlined approaches for leveraging various social media tools, networks, and strategies to over 80 sales, marketing, and business development professionals in conjunction with the Institute for Excellence in Sales & Business Development’s (IES&BD) monthly speakers programs.
The hands-on workshop, entitled “Social Media for the Selling Professional,” showed selling professionals how to use social media technology to grow their pipeline and customer base. Although MicroTech President & CEO Tony Jimenez was unable to attend the workshop in person due to his attendance at the inauguration of the new President of Mexico, Enrique Peña Nieto, he kicked off the workshop with a video welcome to the audience and outlined MicroTech’s commitment to, and investment in, social media technology.
Dr. Roger Channing, MicroTech’s Senior Vice President for Technology & Integration and Chief Technology Officer (CTO), outlined how the proliferation of social media has transformed the sales process. Hayley Miller, MicroTech’s Manager for Social Media Initiatives, then provided an in-depth examination of how Sales Professionals can use Twitter to better engage their customers, including through the use of Twitter hashtags as a search feature for finding new customers, and for following industry trends. Rebekah Coughlin, MicroTech’s Social Media Product Specialist, discussed how to build a Facebook profile suitable for a brand and how to use Facebook features like EdgeRank to ensure posting of engaging content, and Facebook Insights to track conversations being held about your brand. Yuhannes Watts, a LinkedIn strategist from Learn2Link collaborated with the MicroTech Team, and presented a deep dive on how to get the absolute most out of the professional network LinkedIn, including using associations and memberships to build relationships, how to improve target market penetration, and strategies sales professionals can use to leverage their networks. Tim Dioquino, MicroTech’s Senior Vice President for Infrastructure, Cloud, and Mobility, wrapped up the workshop presentation with a brief summary of key points and important takeaways.
A unique aspect of the workshop experience for the participants was the use of interactive polling. Each participant could “text” their answer on questions relating to their use of Twitter, Facebook, and LinkedIn and see immediate results from the aggregate inputs displayed on stage. This made for a highly interactive and engaging learning experience. The Social Media Team also made effective use of MicroTech’s Twitter Cube which displayed real-time tweets that workshop participants were making about the learning experience by using the hashtag #SMSellProf. The tweets were immediately displayed for all to see on a projection screen on the stage, thus providing immediate insights and feedback to both presenters and participants. Feedback on the workshop was universally positive with participants describing it as “content rich, value-added, and engaging.”